Tailored Marketing Strategies Specifically describing your current situation Outlining your short, medium and long term objectives Identifying the resources that will be needed (financing, time and skills) Describing the actions required to achieve the objectives Creating methods of monitoring results

Integrated Marketing -- The New Method When a professional website is used in conjunction with other forms of advertising, a more powerful and effective message is delivered to your potential customer. Compared to the more traditional advertising mediums such as television or radio, the Internet has a coverage area that can't be matched, and costs substantially less to invest in. An example of the Integrated Marketing Model is the infusion of your web address into radio, print, branding and any other advertisings mediums used to display your message. When a website becomes the destination for a potential customer, an increased Return On Investment (ROI) is created. Your website dramatically increases your advertising response rate by: Providing information and customer support (reducing telephone hours)  Providing contact information (directions and printable maps) Enabling local or global marketing Reaching new customers Servicing existing customers Generating revenue - e.g. E-commerce store with shopping cart Providing value added services - e.g. Real estate loan calculator Enabling customer feedback through questionnaires Gathering FREE vital market information via internal site surveys