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Web Development

 Usability is Key

On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is difficult to read or doesn't answer users' key questions, they leave. See a pattern here? There's no such thing as a user reading a website manual--trying to figure out an interface. There are plenty of other websites to visit, and leaving is the first line of defense when users encounter a difficulty.

In all cases, lack of usability can cost time and effort, and can greatly determine the success or failure of a system. Given a choice, people will tend to visit websites that are more user-friendly.

 Our Content Management System

When we have finished designing and constructing the site, we hand it over to you. Now, you can edit the content of the pages on a day-to-day basis, with the minimum of instruction and no additional software to buy:

  • An unlimited number of editable, secure sections and webpages.
  • Site Statistics section: secure access to page usage information
  • Three-level secure access (Designer, Intranet and End-User) + Public
  • Text editor (Add, edit and remove text)
  • Set font, format and size, emphasis (B, U and I)
  • Text color and background, justification, lists (numbered and bulleted)
  • Graphics manager (image upload, attributes, placement, format)
  • Link manager (internal, external, window-control)
  • Internal search list manager
  • HTML embedder
  • Site Search: Fully configurable internal search engine
  • Satellite Search Box
  • Forums: Secure and configurable. Control posting, subscription, moderation.

 Writing for the Web

We train your staff how to effectively write for the internet. Below is an excerpt of a recent usability study conducted on the topic of Web Writing:

Studies of how users read on the Web found that they do not actually read: instead, they scan the text. A study of five different writing styles found that a sample Web site scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it was written in an objective style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.



Copyright © Vision Websystems LLC 2005